Psychology of Money

The Irrational Power of “Free”

March 22, 2010

The power of the word “free” actually causes us to make decisions that are downright irrational. It seems that “free” is our brain’s Achilles heel – our weak point when it comes to sound financial management.

Read the full article →

The Crucial Lesson Tootsie Rolls, Gummy Bears, and Sugar Daddies Can Teach Us About Our Finances

March 4, 2010

As kids the corner store down the block was our little ghetto Disneyland. The front of the store lined with rows of mouth watering treats created just as much excitement, anticipation, and joy as a real amusement park. Fiery red Hot Balls, cherry Nomaladors (Now and Laters as I later learned was the proper name), [...]

Read the full article →

Has TV Led Us to Financial Ruin – “Good Times” vs “The Housewives of Atlanta”

November 6, 2009

Watching a recent episode of the Housewives of Atlanta I was shocked when one of the main characters, Kim confided in her hairstylist that she wears a new wig every day! Now these aren’t just any off the rack wigs. No these wigs, according to Kim, cost about $400 a piece. A quick calculation reveals [...]

Read the full article →

Why We Trade Our Valuable Time for Useless Stuff

October 31, 2009

Time is the one thing we can’t get back. That’s a pretty heavy statement, but so true. You can’t bottle time, store time, or save it for a rainy day. Once its gone, its gone forever. Every single one of us is born with a finite amount of time – the minute we’re out the [...]

Read the full article →

Mo’ Money, Mo’ Money – The Purchases That Just Keep On Taking

October 23, 2009

A year ago I replaced my old cell phone with a shiny new iPhone. Ladies let me tell you, to us men electronic gadgets are like Fendi boots, Donna Karan handbags, and Tiffany pendants all wrapped up into one.  Expensive items that draw us like moths to a light pole. A year later I’ve realized [...]

Read the full article →